STRATEGY INTO EXECUTION
Make the experience happen.
Marketing automation, conversational marketing, engagement and loyalty. 7HYPE turns customer experience strategy into operational projects.
Explore 7HYPE ↗THE OMNICHANNEL CUSTOMER EXPERIENCE ECOSYSTEM
Connected
experiences.
Human
relationships.
We bring strategy, technology and people together to build better relationships between brands and their customers.
↓EVERY CHANNEL.ONE RELATIONSHIP.
DATA ↗
CONVERSATIONS ↗
EXPERIENCE ↗
✳+MAŁPA / CONNECTING THE DOTS01 / OUR PERSPECTIVE
Your customer sees
one brand.
So should your business.
A purchase in store. A conversation online. An email at the right moment. Each interaction belongs to the same relationship.
Małpa Interactive works across Omnichannel Customer Experience, connecting the strategy, systems and skills that help businesses understand people and act on that understanding.
02 / WHAT WE CONNECT
From understanding
to meaningful action.
An experience takes shape when customer insight, business decisions and everyday execution work together.
01Customer strategy & journeys
+
Start with the people behind the data. Connect customer needs with business objectives and define the interactions that matter across the customer journey.
Customer understanding / Journey design / Experience priorities02Data, CRM & marketing automation
+
Bring customer knowledge into everyday decisions. Connect data, segmentation and automation to create relevant interactions across channels.
CRM / Behavioral data / Segmentation / Marketing automation03Conversations, engagement & loyalty
+
Build relationships beyond the transaction. Create conversations that respond to customer needs and engagement programs that give people reasons to stay connected.
Conversational marketing / Customer engagement / Loyalty04Education & team development
+
Turn knowledge into practice. Through Marketing Automation Academy, help professionals and teams develop the skills to design and manage customer experiences.
Professional education / Tailored training / Practical learningOUR WAY OF THINKING
Listen first.
Make every next step count.
Technology creates possibilities.
Understanding people gives them direction.
01
Listen.
Pay attention to what people do, say and need.
02
Understand.
Turn signals into useful customer knowledge.
03
Converse.
Create relevant, connected interactions.
04
Engage.
Give the relationship a meaningful next step.
03 / THE MAŁPA ECOSYSTEM
Expertise that connects.
Brands with a clear purpose.
Małpa Interactive brings together 7HYPE and Marketing Automation Academy. Two specialist brands, one commitment to better customer experiences.
KNOWLEDGE INTO PRACTICE
Build the skills behind it.
Professional education in marketing automation, CRM and customer experience. Practical learning for the people who design and deliver the relationship.
Explore the Academy ↗04 / OUR TECHNOLOGY PARTNERS
Specialist technology.
Connected customer experiences.
We partner with Manago AI and Mitto to connect customer knowledge, marketing automation and omnichannel communication.
CUSTOMER DATA & ENGAGEMENT
A customer engagement platform that brings customer data, marketing automation and AI-driven personalisation together. It helps businesses turn customer behaviour into relevant journeys across email, SMS, WhatsApp and the web.
Discover Manago AIOMNICHANNEL MESSAGING
An omnichannel communication provider for campaigns, notifications and two-way conversations. Its messaging solutions connect businesses with customers through channels including SMS, RCS and WhatsApp.
Discover Mitto